923 E 17th Street, Chattanooga
MLS® # 1523201
Imagine a property so unique, people don't just stay here.. they remember it.
Welcome to the Barbie Townhouse, a designer's dream and a traveler's destination, created to stand out in a world of cookie-cutter stays. Every detail has been carefully curated with intention, from custom appliances and hand-selected furnishings to authentic Barbie movie cast signatures that transform each room into its own cinematic scene. Guests don't just book a bed here, they step into a story.
For investors, this opportunity is more than just real estate. It is a brand, an attraction, and a turn-key revenue stream. While the short-term rental market has become saturated with ordinary properties burdened by high fees, the Barbie Townhouse breaks through as extraordinary. Nostalgia, experience, and exclusivity combine to create a concept that drives repeat bookings, viral attention, and lasting demand. This isn't just a turn-key property; it's a turn-key experience.
The townhouse is positioned on a corner lot, offering additional off-street parking that enhances its short-term rental appeal. Its C-MU1 zoning provides rare flexibility, while the custom-finished garage was designed to house a 10-person hot tub, bringing resort-level entertainment indoors. Just steps away is the community fire pit hangout, and right next door is No. 10 Steakhouse, one of Chattanooga's premier dining spots. The location offers unmatched convenience with quick access to downtown, where guests can enjoy the city's rivers, lakes, hiking and biking trails, and vibrant brunch scene.
What truly sets this property apart is its ability to command attention from outside markets. Guests travel from Nashville and beyond for the chance to experience something unforgettable. For the collector, this townhouse is a one-of-a-kind personal treasure. For the investor, it is a proven model that blends design, culture, and lifestyle into a profitable venture. The Barbie Townhouse isn't simply a place to stay... It's an experience that books itself, captures imaginations, and keeps people talking long after their visit. This is where nostalgia meets luxury, and where a savvy investor secures not just a property, but an icon.
Sidewalks, Street Lights, Other
Cable Available, Electricity Connected, Natural Gas Connected, Phone Available, Sewer Connected, Water Connected, Underground Utilities
Garage, Garage Door Opener, Garage Faces Rear, Off Street, On Street
Ceiling Fan(s), Chandelier, Double Vanity, Eat-in Kitchen, En Suite, Entrance Foyer, High Ceilings, High Speed Internet, Kitchen Island, Low Flow Plumbing Fixtures, Open Floorplan, Recessed Lighting, Stone Counters, Tub/shower Combo, Walk-In Closet(s)
Refrigerator, Range Hood, Microwave, Free-Standing Gas Range, Electric Water Heater, Disposal, Dishwasher
Ceiling Fan(s), Central Air, Electric
Electric, Living Room, Ventless
Balcony, Fire Pit, Lighting, Rain Gutters, Smart Camera(s)/Recording
ENERGY STAR Qualified Windows, Low-Emissivity Windows, Vinyl Frames
Howard School of Academics & Tech
Listing Courtesy Of: Compass Tennessee
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This site was last updated on November 9th, 2025 at 5:50pm
